With the business development, Fendi couples’ five daughters also successively grew up, they began to participate in the family business. In 1954, Eduardo passed away, so his wife and daughters in charge of the business totally. Under the lead of five dynamic young women, Fendi fashion status began to rise steadily in the international fashion circle. The story of Fendi was started in 1925, Edoardo and Adele Fendi made handbag and fur in a small workshop of Rome.
After the Second World War, the company began to has a brighter future. At the present, Fendi shock the fashion industry with its innovative design. Fendi specialized in the production of high quality fur products. In 1955, Fendi held the first fashion conference. Then the company have been developed more and more magnificent. Fendo grew and thrived with fur. It is a family business that focus on maternal line as its center since it was founded. When the second generation—five daughters all participated in the family business, they successfully improved Fendi into the international market. Up to now, silvia venturini took over for the third generation successor, the brand has a history of 80 years. Fendi became a popular symbol of Milan fashion following Prad and Gucci.
The leather read-to-wear series of Fendi successfully create a noble fashion agitation. Following this, Fendi injected new ideas for leather products. All kinds of superior quality leather handbags are applied with innovative skill, which enlighten customers. Therefore, women’s handbags are not longer a carry-on practical article, but a kind of advanced fashion accessories. Between the 70s and 80s, Fendi expanded into the luxury apparel market, which push the brand reputation to a new high place. Its series of fashional coat, overcoat and new style dress shape the unique image of Fendio women. In the 80s, Fendi’s double-f mark becomes the pronoun of distinction luxuriant and be popular around the world.
In addition, Fendi rely on the attractive strip design to win a new group of supporters. At the same time, in order to cater to the fashional young customers, Fendi launch Fendissime sports suit and collocation series. Fendi develop to increasingly diverse. In the 90s, Fendi turn over a new page for fashion industry. In 1997, Fendi carefully designed handbags—baguette turned up. Following the baguette handbag, Fendi further reveal its leadship of creative and strength. Since 2000, the brand continued to launch new products, including the pretty ostrik handbag, attractive diavolo and biga hand bag, as well as chef hand bag.
Fendi originated in 1925 as a fur and leather shop in Rome, Italy. Since then its become famous in the fashion industry as a maker of luxury goods. Knowing the difference between an authentic Fendi product and a fake one will help protect you from getting ripped off. Knock-off products are so convincing that the visual differences between a genuine Fendi and a fake is barely noticeable. It’s not always easy to tell the difference between genuine and fake leather. If you think you’re getting a genuine leather handbag or pair of shoes, it can be disheartening to later learn that you have been deceived. Many unscrupulous sellers these days sell knock-off designer handbags, advertising them as the real thing. If you are savvy in recognizing fake leather, you can recognize these knock-off bags. The real things would never come in faux leather.
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